Top Six Latest Marketing Techniques for Hard to Sell Products

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So you’ve got a product that’s hard to sell? You’re not alone. Finding new customers for products with low demand can be challenging, but it doesn’t mean the marketing has to stop. Every business wants to grow and make its customers happy. One way to do that is by creating a winning marketing plan for your hard-to-sell products. What are some of the latest, in-demand techniques? 

Some of the small and hard-to-sell products like tinctures and other cannabis products need extra marketing care. If we need to find best practices for marketing, then we must get great packaging like custom tincture boxes. 

The more content you publish in any form, the better you have to gain new leads and potential customers. When done right, publishing blog posts, social media updates, infographics, or videos all count as content marketing. If you work with influencers, they can help you. They might be popular because they talk about things that are the same as your product. When you’re trying to market a product that’s hard to sell, it can be not easy. However, there are many techniques you can use to help get your message across.  

Here are 6 of the latest marketing tactics for products that may not do well in sales. Stories have been shown to increase conversion rates by up to 8%. You can tell people about how people used your product and what their results were. You can create a story from scratch with an imaginary customer who finds success using your company’s products. Companies should stay active on social media. That way, they can have more people see what they have to offer. 

Find a product that is hard to sell from your companies products list and find an angle: 

Could you find a way to make each product in the company’s catalog more appealing? For example, if you sell pencils, try to think about creative things kids can do with them. How they can use pencils for reasons other than school. The result should keep customers interested and wanting their piece of paper! For example, you can promote your hard-to-sell product by sharing funny memes. As a result, your ad will show up on someone else’s feed, and they might check out your company! You can also try incentivizing customers who share your content with points that turn into cash for them. 

However, you cannot sell pencils, but if you change the way people think of them, they might buy them. Besides, you can do this by changing your ads with new ideas or campaigns. The point of this is that each product has its own special thing that makes it different from all the other products. If you buy your favorite thing, then it will be easy to remember what it was. Besides, if you do this, they will pick one of your items when people go shopping. However, if you compare prices, they might pick it even if the other one is better. 

Create a gift with purchase for your customer’s next order: 

You can create a coupon code that automatically adds a gift to your customer’s next order. The best part is that you’ll be able to choose the value of the promo item! The gift with purchase is a great technique to increase conversions. You can offer your customers something for free in exchange for adding more value to their next order. You’ll be getting more sales while giving out free products. 

Create an irresistible offer for your product: 

You can increase sales by creating an offer on your product that is too good to refuse. People are lazy, so they don’t want to work hard for their purchases. By creating an irresistibly low price or bundled package on your products, you will appeal to the laziness of the people on the fence about purchasing from you. If you make it easy and straightforward enough, then most likely they will buy it! This technique makes people buy more. People are happy if they know that they get a discount for doing less work. 

Offer coupons or discounts for first-time customers: 

Offering coupons to new customers is a great way to bring in more sales. There’s no better time than now for you to try it out. Offering coupons or discounts for first-time customers is a great way to encourage new people to buy your products. It also helps bring back returning customers, who will likely purchase again after seeing the discount! 

Shipping is one of the most expensive factors that you have to deal with when selling online. Some free shipping offers are doubtlessly a great way for you to attract more customers. You can try offering free shipping on your products if available within a specific country or region. People who live in these regions will want to get their hands on your products because you make them easier! 

Offering coupons or discounts for purchases over X amount: 

This technique is similar to the previous one, but this time instead of offering coupons and discounts only for first-time customers, this method targets returning customers as well as those who spend a certain amount of money on your website. 

Give away samples of the product to potential customers. This will increase brand recognition: 

People are more likely to purchase products from a brand they know rather than from an unknown one. Therefore, you need to make sure that people know your product and its features. This is why giving away samples of your products is a smart way to go about it! 

Make the purchasing process as easy as possible: 

This includes the following things – free shipping for all orders, accepting payments through different companies such as PayPal and Credit/Debit cards, providing a good user experience on the website, etc. People do not want to go through the trouble of searching for information. So, it would help if you did everything in your power to make purchasing as simple as possible. For instance – adding intuitive icons next to each section/tab of your website’s homepage will help. 


If you have a product that’s hard to sell, don’t give up! Keep trying. There are so many different ways to market your products, and if things still aren’t working out, it may be time for a change of strategy. Whether you’re looking at new marketing techniques or want to do some brainstorming with someone who can help take the reins from there, we’re here for you! We offer affordable print boxes online that will make your packaging look amazing while also making sure everything is protected during shipping too. 

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