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Holiday spending forecasts for retail show ongoing inflationary troubles, says UBS

Amazon’s Prime Early Access sale: What’s in store

The ‘Amazon coat,’ from Chinese label Orolay, went viral on social media.


New deals will drop every 30 minutes. When a deal is live, add the item to your cart immediately. Some items will sell out quickly, Ramhold said.

However, in order to take advantage of Prime Day deals, you must be an Amazon Prime member. 

You can sign up for a month-to-month membership or a 30-day free trial.

Deal hunters should be wary of the monthly promotion, Ramhold cautioned, since it won’t extend to Black Friday.

“By hosting this Prime Day event in October, Amazon has effectively assured that people will have to pay if they want to shop in November,” Ramhold said.

The annual Prime membership also comes with a catch, since the retail giant raised the price to $139 from $119 earlier this year.

Target, Walmart, other competitors kick off early sales

The best bargains are not exclusive to Amazon; other big names are launching their own holiday sales this month, as well.

“Retailers in all categories are taking advantage of the fact that shoppers are in the market for deals during this time to create their own events to move inventory and win volume from Amazon,” said Rakuten’s retail and shopping expert Kristen Gall. 

Here’s a look at some of other sales events happening now.

  • Target‘s “Deal Days” started Oct. 6, with daily deals across all categories including furniture, electronics, beauty, apparel, toys and sporting goods. Shoppers also have the benefit of the retailer’s price-match guarantee, which means purchases made between Oct. 6 and Dec. 24 can qualify for a price adjustment if the Target price drops any lower before Christmas Eve.
  • Walmart is holding a “Rollbacks and More” event from Oct. 10 to 13, which will start before and end after Amazon’s sale and include discounts on top gifts and electronics, home, toys and clothing.
  • Macy’s “Fab Fall” sale runs through Oct. 10, with savings up to 60% and additional bonus cash for loyalty members.  
  • Kohls has its two-day Deal Dash on Oct. 11 and 12, with an extra 20% off already reduced merchandise. 
  • Bed, Bath & Beyond‘s fall savings event is underway, with markdowns up to 50% on almost everything plus an additional 20% off one item and $15 off a purchase over $50.
Inflation weighs on holiday gifting budgets

With sales starting earlier, retailers are hoping to lure shoppers with promotions well ahead of Black Friday and Cyber Monday, as consumers become increasingly concerned about higher prices.

In fact, many consumers have already started their holiday gift buying, studies show — and nearly 1 in 3 will shop this round of the Prime sale, according to a recent report by market research firm Numerator.

Fears that prices will only go up from here has motivated more people, a separate report by the National Retail Federation found. Roughly 44% of shoppers said it is better to purchase gifts now, because those items could be more expensive before the end of the year.

How to get the best deals on holiday gifts


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